London Fruit and Wool Exchange
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LONG LIVE THE EXCHANGE!

LONG LIVE THE EXCHANGE!

London Fruit and Wool Exchange
London Fruit and Wool Exchange

LONG LIVE THE EXCHANGE!

If you thought Shoreditch had reached its peak for excitement and entertainment, then think again. We’ve teamed up with Exemplar and M&G Real Estate to deliver a fresh new retail destination to E1 built within the beautiful bones of the London Fruit & Wool Exchange. 

London’s Fruit & Wool Exchange brings 320,000 sq ft of space to the centre of Spitalfield’s authentic retail district, complete with office space and a large exterior coffee shop. LFWE has had a much needed revival and is moving with the times and into the future. We couldn’t have been happier with a brief that allowed us to push the creative in such an exciting and daring direction. 

Exemplar have sensitively inserted office and retail space within the retained facade to keep the spirit of the building alive, and with this we pay tribute to the sites historic Fruit & Wool trade. Paying homage to the brand narrative we put our fists in the air and roar “LONG LIVE THE EXCHANGE!”, as we truly believe the spirit of this location will live on long after the fruit does. 

The brochure is handed out in brown paper casing mimicking a traditional market bag, with the ‘fruits’ of information placed inside. Our graphic application echo’s a variety of wool and fruits which can be picked out at the readers choice. 

We’re happy to see the history rewrite itself in such a bold and courageous manner which allowed us to create a strong awareness campaign, truly different to anything we had created before. 

LONG LIVE THE EXCHANGE!

– Posted by JC