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Blog, News, Studio

The search for talent: D&AD New Blood 2017

search-talent-dad-new-blood-2017-5
Blog, News, Studio

The search for talent: D&AD New Blood 2017

search-talent-dad-new-blood-2017-4
Blog, News, Studio

The search for talent: D&AD New Blood 2017

The search for talent: D&AD New Blood 2017

The search for talent: D&AD New Blood 2017

Sleep deprivation, elation, hysteria, optimism and a few tears… this time of year brings back all these emotions for me. It sounds like the aftermath of a crazy night out, but in reality, it’s the result of four years at art school and the last gasp sleepless preparation for the end of year show and D&AD New Blood. Something that still hasn’t left me 11 years later.
 
D&AD New Blood (now in it’s 24th year) sets real industry briefs that help students become more aware of the commercial world, runs workshops and talks with professionals alongside a three day graduate showcase where many creative careers start. So this year I’ve returned to a very hot and sweaty Truman Brewery in Brick Lane to seek out some new talent for our internship programme. Feeling relieved that this time I was a visitor rather than an exhibitor and feeling pleased to be able to help kick start a young Creative’s career.
 
From the outset the standard was high with some stand out shows from Bournemouth, University of Central Lancashire, Portsmouth and Leeds. Some courses seemed to exhibit each student’s response to the same brief (there are only so many times the cover of To Kill a Mockingbird can be interesting) whereas the more varied or self initiated projects really showed a breadth of thinking, making it a much more engaging show.
 
There was an obvious adoption of new technologies like VR by some specialist courses, Northumbria University Interaction Design in particular, and the photography and illustration projects on offer were brilliant across the board. Check out Ellie Hall from Arts University Bournemouth whose bright social commentary illustration won her an award.
 
The growth of corporate stands taking part this year was something that caught my eye – InstagramArjo WigginsAdobeYCC and WPP all had a presence, in mainly a supportive capacity. Not surprising when they have a captive audience of over a thousand graduates all ready to be brand ambassadors for the rest of their careers!
 
After a couple of hours of wandering I left with a glowing feeling and armfuls of youthful enthusiasm, catalogues and business cards.
 
Now it’s the fun job of getting in touch with those young Creatives that stood out and asking them to meet the Stepladder family. So if you’re a graduate who would be interested in an internship with us, please feel free to get in touch. Find out more here.
 
Posted by – AH