20 Fenchurch Street pitch win
We're excited. We're really excited. Today we learned that all those late nights discussing, planning, sketching, designing and ultimately, presenting went to plan… we won! Land Securities and Canary Wharf are collaborating on an exciting new joint-venture, one that will change the City of London forever. Following an intensely competitive pitch process, we have been chosen to deliver the brand strategy and creative campaign for the scheme's pre-completion.
Congratulations must go to everyone on the team who worked really hard on the pitch. It was a 'must win' for us in terms of the profile of the project and the size of the instruction. We proposed a punchy campaign idea that we felt was perfect for this new London Icon and the client obviously agrees with our ambitions for this new position. Great news.