A match made in construction

A match made in construction

Already proud brand custodians of Rockwell Properties we were tasked to brand a new arm to their business – 'Rockwell Acumen'. A joint venture created by cementing the previously two separate companies into one collaborative force of construction and development experts.

Finding the balance in this brand was key, on the one hand aligning itself with Rockwell’s existing brand while on the other having enough distinction and character to stand alone and be recognisable in their own right.

Following the same design principles set out for Rockwell we crafted the identity as a simple, minimalist abbreviation of the two company names. A vibrant pop of colour brings an energy and personality to the wider brand collateral.

As our relationship with Rockwell continues to flourish we’re super excited as to what’s up next on the horizon…

– Posted by AS