Back to basics with Fedrigoni
Fedrigoni took us back to basics on Wednesday afternoon with another renowned lunchtime seminar, a handful of carefully picked industry experts and a journey from pulp to print.
We were greeted at Fedrigoni's Imaginative Paper Studios, on London's trendy Clerkenwell Road, with a new swatch book - a beautiful piece of design, packed with a fine selection of stocks and weights you can only expect from the Italian paper mill.
During the course of the seminar we were guided on a journey though the paper making process, gaining a solid understanding of how Fedrigoni paper is physically created. From tree felling to pulping, to dying and drying, coating, embossing and finally winding up at the end of the line ready for distribution. It was an amazing sneak peak into the industrial side of the making process and an insight into the methods used in the mill.
An expert printer from F.E. Burman exposed the secret world of HP digital printing and what can be achieved though state of the art Indigo printers. Our minds were blown at the endless possibilities: Fluorescents, whites and clear inks were shown as examples printed from the Indigo print press, which were stunning! There was even a hint at the possibilities of printing metallic through Indigo in the near future - what's next for digital printing?!
To finish off we were treated to a stack of pizza boxes so tall the delivery boy could only just peer over the top of them.
Overall the seminar was a huge success for gaining primary knowledge and insight into the, stronger than ever, world of paper and print.
Very much looking forward to the next - I'm now off to marvel at my new Fedrigoni swatch book!
– Posted by JC