Anything But Square
We were asked by the City of London Corporation to help create a story about the City that demonstrated its versatility as a great business location.
Our brief was to help education potential West End tenants and foreign investors about the benefits of location their business in and around the Square Mile.
We needed to create a high end, one off document that was contemporary, factual and engaging. To achieve our goal, we decided the brochure also needed a personal touch, so we structured interviews and photo shoots with eight carefully selected individuals, whose experiences of the area hopefully demonstrated and supported our key message – that the City is unbeatable.
– Posted by BR