Introducing City Wharf
We are delighted to announce the arrival of the City Wharf brochure at Stepladder HQ. Compact and beautifully formed, the book is confidently wrapped in a hard back cover, carefully bound together by a leather tie.
The production of this book was specified to echo the crafted and meticulously designed City Wharf apartments, a new residential development by Fabrica. The architecture of these homes reflects the area's industrial heritage, with various textures and detailing in both the exterior and interior design – our aspiration was to create a similar feel with the brochure design, taking inspiration from heritage.
Untie the textured Colourplan wrapped hard back covers, to reveal a 140 page book as a solid white book, simply bound with a fabric covered spine in dark grey to match the brand palette. A selection of rich gold and silver metallic ink, printed onto the luxurious Omnia stock by Fenner Paper, gives a classic and consistent palette throughout the brochure, used to create maps, illustration, floor plans and full bleed title spreads, helping the reader to navigate the book.
This metallic print is positioned alongside vibrant and beautifully shot lifestyle photography, CGIs and interior finishes – perfectly presents not only the development itself, but the culturally rich and diverse lifestyle you can expect when living at City Wharf.
— Posted by JP