If you thought Shoreditch had reached its peak for excitement and entertainment, then think again. We’ve teamed up with Exemplar and M&G Real Estate to deliver a fresh new retail destination to E1, built within the beautiful bones of the London Fruit & Wool Exchange. It’s 320,000 sq ft of space in Spitalfields retail district, complete with office space and a large exterior coffee shop. The brief allowed us to push the creative in an exciting direction, with deliverables including a brochure that sits within a brown paper casing, mimicking a traditional market bag with the ‘fruits’ of information placed inside and graphic application that echo’s a variety of wool and fruits. We’re happy to see the history rewrite itself in such a bold and courageous manner which allowed us to create a strong awareness campaign.