Places and Signs
Whilst we admire the architects' work on all the buildings that we are involved with, I am sometimes left mystified as to why design agencies are often the last body of people left in the chain to be called on to advise on the building signage. In some instances we don't even get to see signage that's been applied at the end of the development process, which means it often doesn't reference the original visual identity, and can lack visual consistency, something we hate to see for our buildings!
To combat this problem, designers at Stepladder are encouraged to think and submit simple and effective (i.e. legible and relevant) wayfinding plans and signage design at the very early stages of a project, as an extension of the visual identity for the property. Whether commercial, residential or mixed-use developments, even when we are not commissioned to do so.
We believe that the customer journey within a building is another touch point of the building's brand and an extension of the occupiers brand, especially where the property is an National or International HQ. When a future occupier takes up residence in their beautiful space, I'm damn sure I'd want them to be able to find the toilet quickly at the very least.
— Posted by MD