The building with more up top

Branding, Digital, Events, Film, Marketing Suite, Photography, Print

This was no tower, this was a building, a very clever building that challenged convention and therefore would be positioned as the smart thinker's choice. The strapline 'The building with more up top' was born, an elegant brand mark created and a sophisticated marketing suite delivered.

Aerial CGI of 20 Fenchurch Street, the Shard, St Pauls, London Eye, river Thames, London
20 Fenchurch Street branding and logo designed by Stepladder
  • The number 20 in large ornamental branded numbers for the 20 Fenchurch marketing suite designed by Stepladder
  • Printed 20 Fenchurch Street pre-completion brochure detailing the building specification designed by Stepladder
  • Page turning on the 20 Fenchurch Street brochure detailing the branded logo designed by Stepladder
Smiling architect drawing the building plans for 20 Fenchurch Street in office
20 Fenchurch Street under construction with building wrap saying the building with more up top
20 Fenchurch Street under construction with branded hoarding saying the shape of things to come, the building with more up top
A gif made up of pages from a brochure for the brand guidelines of 20 Fenchurch Street designed by Stepladder