Redefining Spaces

Art Direction, Brand Guidelines, Branding, Copywriting, Digital, Graphic Design, Photography, Positioning & strategy, Print

We've created a sophisticated new visual language for property developers Rockwell. A stronger, confident wordmark now accompanies a refined colour palette that pairs with a range of raw materials to create a simple, modern, design-led aesthetic.

Our aim was to reposition Rockwell as a nationwide leader in its field who offer a personal and professional experience throughout. The type, colour, logotype and photography style have all been reconsidered to reinforce the brand mantra of 'Redefining Spaces'.

The old Rockwell brand mark and the new Rockwell brand mark designed by Stepladder
Marketing brochure for Rockwell
  • Marketing brochure for Rockwell
  • Marketing brochure for Rockwell
Marketing collateral for Rockwell, a photograph of the branded stationery designed by Stepladder
Portrait photography taken of the Rockwell employees, used within the marketing collateral designed by Stepladder
Portrait photography taken of the Rockwell employees, used within the marketing collateral designed by Stepladder
Portrait photography taken of the Rockwell employees, used within the marketing collateral designed by Stepladder