Redefining Spaces

Art Direction, Brand Guidelines, Branding, Copywriting, Digital, Graphic Design, Photography, Positioning & strategy, Print

We've created a sophisticated new visual language for property developers Rockwell. A stronger, confident wordmark now accompanies a refined colour palette that pairs with a range of raw materials to create a simple, modern, design-led aesthetic.

Our aim was to reposition Rockwell as a nationwide leader in its field who offer a personal and professional experience throughout. The type, colour, logotype and photography style have all been reconsidered to reinforce the brand mantra of 'Redefining Spaces'.

A gif made up of images of the London Fruit & Wool Exchange map opening and closing designed by Stepladder