Property vs. Twitter
Property. Not the industry most well known for its first mover adoption when it comes to trying new marketing techniques or technologies. Things are changing though, and in my 15 years in the industry I am certainly noticing that the new generations of developers and agents coming through the ranks are proving to be open minded to the advantages of these new media vessels. Property advisory firm Hatton Real Estate are the front runners in my opinion, with Michael Rabin leading the charge (@MichaelRaibin). They've differentiated themselves in a crowded market with their 'Vlogging' technique and clever use of Twitter. They do it well. There is argument that this only works for HRE because they are operating predominately in fringe locations, areas that tend to attract the more tech savvy among us. There is evidence though, that the use of Twitter is starting to emerge within the larger property firms too, with agents like JLL's Alex Colvin (@alexcolvin_jll ) who is really embracing this particular form of social media . Let's also not forget the old boys, CBRE's Chris Vydra (@ChrisVydra) is a regular tweeter too.
Twitter is almost perfectly placed (technically if nothing else) for supporting this industry, in that the posts are short and to the point, and the site also enables people to post a wide variety of media, including pictures and videos of new schemes. I believe that Twitter is a long way off being the complete solution to marketing property but I predict it's here to stay, and we'll certainly see it being used as an integrated element within larger campaigns.
That said, it was only last week that we were asked by an older agent (who will remain nameless), if we should use 'Twiner' for the building in question...The mind boggles!
— Posted by BR