How do you tease a property agents mind whilst challenging their misconceptions? That was the challenge we set out to solve as the first part of our placemaking project with Canary Wharf.

Designed for the workforce of tomorrow, Wood Wharf needed a teaser campaign that would get the agent community talking whilst positioning the neighbourhood as a place for companies and people shaping the future of London. Featuring key agents alongside thought leaders from the industry and beyond, we created a multi-platform campaign which posed intriguing questions that kept the property community curious in the month run-up to the full brand launch.