This summer, we had the privilege of creating something BIG and exciting. A brand and communication strategy for an impressive 1.5 million sqft of commercial workspace in the heart of Midtown, Manhattan. The brief was one of repositioning. Our client, Brookfield, have grand plans to redevelop and re-skin the building and re-deliver it to the market as a shiny new office tower that any city would be proud of. Once finished, the goal is for this beautiful tower to achieve some of the highest market rents in Manhattan, if not the world, so our strategy, brand and tactical launch needs to be top drawer to help achieve this.
The market is crowded in Manhattan and with ‘brand-new’ stock being delivered in slightly off-pitch locations, Hudson Yards being a prime example, our campaign will not only need to educate what a successful transformation the building has undergone but also sing about the benefits of its ever evolving but slightly more traditional business location. Check out the project so far here.